// Rebuilding_Creativity

Although Product Marketing is growing as a discipline across both B2B and B2C digitally driven businesses, it’s challenging to find a clear definition of what the the role entails, even when you search on Google. So what is Product Marketing? Lets take a look. In organisations, the role sits at the intersection of product, sales and … Continue reading →

I was recently reading an article on Inside Retail about a report on “Gen Z” by Fitch which really crystallized for me a tangible indication of how the face of retail is changing and an insight into how we need to change our communication strategies to suit – in particular around the concept of Participation … Continue reading →

Innovation. A term often bandied around and something that all forward thinking companies strive to deliver in spades. The question is, how can companies take advantage of this elusive trait, is it something a person is born with or is it something that a company can cultivate as a product of the cultural environment? If … Continue reading →

It seems like everything is becoming more disposable these days. As we become more connected and have always on access to content that we can engage with and distribute in real time, what effect does this have on the life cycle of content? Previously creating content was the domain of specialists and distributing it was … Continue reading →

As we rapidly speed towards the end of the year and scurry to get the last bits of creative out the door before we head off on our Christmas breaks, I took some time today to consider the year ahead after reading Colmar Brunton & Millward Brown’s digital predictions for 2012. Whilst it’s impossible to … Continue reading →

I recently watched a presentation by Steve Nave, former SVP & General Manager of Walmart.com and in it he raised the concept of the continuous channel as a new frontier for retailers. He talked about rather than seeing retail as a multi channel process, we should be taking a step back to look at the … Continue reading →

Partially to share my thoughts and partially to force myself to organise them, I thought I’d share my take on how to make stuff based on the experiences I’ve had so far in driving digital work. Now this is not a new concept, but I find the 4 D’s of web design are a great … Continue reading →

The building pictured to the left is a recently opened skyscraper called New York by Frank Gehry. I think it is the perfect real world example of technology meeting creativity, plus I just think it’s beautiful. I think the definition of what we consider creativity is changing, morphing to include functional aspects. In terms of … Continue reading →

I have recently been reading the excellent book, Why We Buy – The Science of Shopping by Paco Underhill. In it, he raised some points which really highlight to me the fact that bricks and mortar stores will always have a role to play in the retail environment. In my opinion it is unlikely that … Continue reading →

I last night attended a talk by Gareth Kay (@garethk) from Goodby, Silverstein & Partners on how to make strategy more useful. Thought I’d post up my rough notes of key points he talked to. I think the key take aways for me were that creative work is becoming more effective work over time as … Continue reading →