Curated List of Books

Why We Buy – The Science of Shopping by Paco Underhill

http://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0684849143#reader_0684849143

The Long Tail by Chris Anderson

http://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378

How We Decide by Jonah Lehrer

http://www.amazon.com/How-We-Decide-Jonah-Lehrer/dp/0618620117

Buyology by Martin Lindstrom

http://www.amazon.com/Buyology-Truth-Lies-About-Why/dp/0385523882

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

http://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109/ref=sr_1_1?ie=UTF8&qid=1324716492&sr=8-1

Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier

http://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/0321426770/ref=pd_sim_b_1

Ogilvy on Advertising by David Ogilvy

http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X/ref=sr_1_1?s=books&ie=UTF8&qid=1324716680&sr=1-1

Confessions of an Advertising Man by David Ogilvy

http://www.amazon.com/Confessions-Advertising-Man-David-Ogilvy/dp/1904915019/ref=pd_sim_b_2

Tested Advertising Methods by John Caples

http://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011/ref=pd_sim_b_4

Scientific Advertising by Claude Hopkins

http://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082/ref=pd_sim_b_7

Positioning by Al Ries & Jack Trout

http://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586

Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

http://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

“Hey, Whipple, Squeeze This”: A Guide to Creating Great Ads (Adweek Magazine Series)

by Luke Sullivan

http://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/0471293393